Technical SEO

What is Technical SEO?

Technical SEO refers to the process of optimizing your website’s backend structure and foundation to help search engines crawl, index, and rank it effectively.

While On-Page SEO focuses on content and keywords, Technical SEO ensures your site’s architecture is fast, clean, and accessible to search engine bots.

Platforms We Onboard & Manage:

Types of Technical SEO

Proper URL structure (SEO-friendly, short, descriptive)
Clean internal linking
Use of breadcrumbs, canonical URLs
Correct setup of robots.txt and XML sitemap

1. Website Structure & Crawling

Optimizing Core Web Vitals (LCP, FID, CLS)
Image compression and lazy loading
Using CDNs (Cloudflare, BunnyCDN)
Minimizing CSS/JS, enabling browser caching

2. Website Speed & Performance

Mobile-responsive design
Mobile usability testing via Google Search Console
Clickable elements should not overlap
Fast mobile page load time

3. Mobile Optimization

Submitting XML sitemap to Google/Bing
Avoiding “noindex” or “nofollow” on important pages
Fixing crawl errors (404s, redirects, loops)

4. Indexing Optimization

SSL certificate installed
Secure checkout & login pages
No mixed content (HTTP + HTTPS assets)

5. Secure Website (HTTPS)

Adds rich snippets in Google (stars, FAQs, product prices)
Helps search engines understand content
Common schemas: Product, Article, FAQ, Organization, LocalBusiness

6. Structured Data / Schema Markup

Prevents SEO penalties for repeated content
Tells Google which version of a page to index
Canonical tags help with similar category/product pages

7. Duplicate Content & Canonical Tags

Custom 404 error page (with helpful links)
Use 301 redirects for deleted or moved pages
Avoid redirect chains

8. 404 Error Handling & Redirects

Use hreflang tags for multi-language sites
Geo-targeting settings in Google Search Console
Correct currency, time zone, and content per region

9. International SEO (if applicable)

Ensure important content is visible to search bots
Use server-side rendering (SSR) if using React, Angular, Vue
Minimize JS dependencies for faster rendering

10. JavaScript SEO

Requirements for Technical SEO

1. Basic Setup

Domain name and secure HTTPS hosting
CMS or custom-coded website
Google Search Console and Bing Webmaster Tools setup
Robots.txt and XML sitemap configured

2. Tools Needed

Google Search Console
Screaming Frog / Sitebulb (for crawl audits)
PageSpeed Insights & Lighthouse
GTMetrix or WebPageTest
SEMrush or Ahrefs (for broken links, structure)
Schema Markup Validator
Mobile-Friendly Test (Google)

3. Website Developer/SEO Expert

For CMS users (WordPress, Shopify): Use SEO plugins like RankMath, Yoast, or Smart SEO
For custom sites: Work with a developer who understands SEO logic

Tips for Effective Technical SEO

Monitor Core Web Vitals in GSC for real-time performance metrics
✅ Avoid redirect chains and unnecessary plugins/script

Keep URLs short, clean, and keyword-rich
Set up and submit a correct XML sitemap
Compress and lazy-load images for speed
Use canonical tags to avoid duplication
Fix broken internal and outbound links
Check your site structure — important pages should not be more than 3 clicks from the homepage
Enable browser caching and GZIP compression
Use structured data wherever possible (FAQ, Product, Article, etc.)

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

Carrd

Wix / Squarespace / Webflow

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

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Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

How long does it take to see results?

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Do you work with businesses of all sizes?

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Can I request a custom digital marketing package?

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

How do I know which service is right for me?

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

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