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Pay-Per-Click (PPC)

What is PPC?

PPC (Pay-Per-Click) is a type of online advertising where you pay only when a user clicks on your ad. These ads appear on Google, Facebook, Instagram, YouTube, LinkedIn, and other platforms.

You set the budget, target the audience, choose keywords, and the platform shows your ad to people who are most likely to take action.

Platforms We Onboard & Manage:

Types of PPC Advertising

  • Appear on top of Google search results

  • Based on keywords users are actively searching

  • Great for capturing high-intent leads

1. Search Ads (Google/Bing)

  • Image/banner ads shown on websites, apps, and blogs

  • Used for brand awareness, remarketing, and retargeting

2. Display Ads

  • Visual product ads (image + price) shown on Google Shopping

  • Ideal for e-commerce websites

3. Shopping Ads

  • Skippable/non-skippable ads before or during YouTube videos

  • Powerful for storytelling, launches, and brand building

4. Video Ads (YouTube)

  • Run on Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok

  • Great for targeting interests, demographics, and behaviors

5. Social Media Ads

  • Show your ad to people who visited your website but didn’t convert

  • Helps you “remind and recover” lost visitors

6. Remarketing / Retargeting Ads

  • Help service-based businesses appear in local searches

  • Pay only for verified calls or leads

7. Local Ads (Google Maps/Local Services)

  • Promote mobile apps on Google or social platforms

  • Pay per app download or install

8. App Install Ads

Google Display Network (GDN)

GDN allows you to place visual banner ads across 2 million+ websites, blogs, and mobile apps.

Use Cases:

  • SaaS platforms, CRMs, ERPs, internal dashboards
  • Booking systems, learning management systems
  • Enterprise web applications

Ideal For

Frontend:

HTML, CSS, JavaScript (React, Angular, Vue)

Backend:

Node.js, PHP, Python (Django/Flask), Ruby on Rails

Database

: MongoDB, MySQL, PostgreSQL

Dev Tools:

GitHub, Docker, Postman, AWS, Netlify, Vercel

Tech Stack Examples:

  • You need a platform, dashboard, web application, or tool
  • You require integrations (CRM, APIs, payment logic)
  • You want scalability and performance

E-commerce Platforms

Designed for selling products or services online. They manage catalogs, inventory, checkout, and shipping.

Shopify

  • For small businesses or creators selling digital or physical products
  • Simple setup, ideal for selling courses, templates, or single products

Sellfy / Ecwid

  • For large-scale product businesses with advanced logistics
  • Supports B2B and B2C models with deep custom workflows

Magento (Adobe Commerce)

  • Scalable e-commerce for mid-size to large stores
  • Includes built-in SEO and marketing tools
  • Offers multi-channel selling (Amazon, eBay, Facebook)

BigCommerce

  • Best for WordPress users who want to sell products
  • Highly customizable with themes and extensions
  • Requires hosting and regular updates

WooCommerce (WordPress Plugin)

  • Cloud-based, plug-and-play e-commerce solution
  • App ecosystem for marketing, inventory, reviews, shipping
  • Secure, scalable, and beginner-friendly

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

  • Super simple one-page websites — great for personal bios or resume links
  • Affordable and mobile-friendly
  • Integrates with forms, embeds, and social media

Carrd

  • Best for designers, illustrators, and photographers
  • Connects directly with Adobe tools
  • Clean, professional layouts focused on project showcases
  • More design flexibility for creative resumes or portfolios
  • Add animations, custom layouts, password protection, and blogs

Wix / Squarespace / Webflow

  • Turn your Notion workspace into a public website
  • Quick and modern for documentation, wikis, personal portfolios
  • Great for techies, writers, and productivity geeks

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

  • Next.js + Sanity CMS
  • Gatsby.js + Contentful
  • Strapi + React

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

Best For:

  • Tech startups, performance-heavy sites, apps, JAMstack architecture
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  • Frequently Asked Questions

Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

Yes. Every month, you’ll receive a clear and comprehensive report outlining progress, key metrics, and next steps.

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