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Google Analytics

What is Google Analytics?

Google Analytics is a free web analytics tool by Google that allows you to track and analyze how users interact with your website or app.

This data helps you understand user behavior, improve your marketing strategy, and optimize for more conversions.

Platforms We Onboard & Manage:

Types of Google Analytics

The latest version of Google Analytics, built for the future of privacy and cross-platform tracking.

Key Features:

  • Tracks both websites and mobile apps together

     

  • Event-based model (instead of sessions)

     

  • Better user journey tracking

     

  • AI-powered insights and predictive metrics

     

Built for cookieless tracking & GDPR compliance

GA4 is now the default version of Google Analytics (as of July 2023).

1. Google Analytics 4 (GA4)

This was the older session-based analytics platform. Google sunset Universal Analytics in 2023, but some businesses may still access historical data for reference.

2. Universal Analytics (Legacy Version)

What Google Analytics Tracks

Tools We Use Alongside Google Analytics

  • Google Tag Manager – For managing tracking codes without editing the website

  • Google Search Console – SEO & performance insights

  • Looker Studio (formerly Data Studio) – To create easy-to-read visual dashboards

  • Hotjar / Microsoft Clarity – For heatmaps and user recordings

  • Meta Pixel, LinkedIn Insight Tag – For ad campaign tracking

Benefits of Google Analytics

1. Understand Your Audience

Get detailed insights on your users’ location, devices, age, gender, and behavior — so you can create more relevant campaigns.

Identify pages with high bounce rates or drop-offs and fix them for better user flow and engagement

3. Improve Website UX

Know exactly which platform or campaign is bringing traffic and conversions — no more guesswork.

2. Track ROI from Marketing

Track every step from page visit to conversion. See where users drop off and plug the leaks.

4. Optimize Sales Funnels

Create real-time dashboards based on your business KPIs — traffic, leads, sales, revenue, etc.

5. Custom Reporting

Google Analytics is completely free and works for small websites as well as large enterprises.

6. Free & Scalable

Best For:

  • E-commerce stores

  • D2C brands

  • Coaches, consultants & service providers

  • SaaS and app-based businesses

  • Bloggers & content creators

  • Local businesses running ads

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

Carrd

Wix / Squarespace / Webflow

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

Best For:

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Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

Yes. Every month, you’ll receive a clear and comprehensive report outlining progress, key metrics, and next steps.