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What is Nykaa Fashion?

Nykaa Fashion is an Indian fashion and lifestyle e-commerce platform launched in 2018 by FSN E-Commerce Ventures Ltd, the parent company of Nykaa, originally known for beauty and wellness products. With its curated range and trend-driven approach, Nykaa Fashion has quickly become a leading destination for fashion lovers across India.

Platforms We Onboard & Manage:

1. What is Nykaa Fashion?

Nykaa Fashion is a curated e-commerce platform under the Nykaa umbrella, focused on:

It caters to premium, design-forward, and new-age fashion brands, with a strong focus on content + commerce.

2. Who Can Sell on Nykaa Fashion?

You can list your brand on Nykaa Fashion if you:

3. Documents & Requirements

To list your brand, you’ll need:

4. Product Categories You Can List

  • Indianwear: sarees, lehengas, kurtas

  • Westernwear: dresses, tops, co-ords

  • Footwear: heels, flats, sneakers

  • Jewellery: silver, gold-plated, statement pieces

  • Accessories: bags, belts, hairbands, sunglasses

  • Activewear, Loungewear, Swimwear

  • Menswear (limited categories)

5. How to Apply to Sell on Nykaa Fashion

Option 1: Email Application

Send your details to:
fashion.partners@nykaa.com or brand.partners@nykaafashion.com

Include:

6. Nykaa Fashion Business Model

Nykaa Fashion follows the Marketplace Model, where:

WooCommerce (WordPress Plugin)

7. Commission Structure

  • Fabric/material
  • Fit
  • Occasion
  • Care instructions

9. Packaging Requirements

  • Neat, branded packaging

  • Outer polybags or boxes must be tamper-proof

  • Include product tags, barcode labels

  • Invoice slip inside each order

  • Avoid handwritten labels

10. What Happens After You Apply?

  1. Nykaa’s team reviews your application

  2. If shortlisted, you’ll get a call or email from a Category Manager

  3. They’ll discuss margins, commissions, and onboarding terms

  4. Once approved, you’ll receive access to Nykaa Seller Panel

  5. Upload products, set inventory, pricing, and start selling

  6. Orders are fulfilled by you, delivery is handled by Nykaa’s logistics partner

Pro Tips to Succeed on Nykaa Fashion

  • Start with 15–30 of your best designs/SKUs

  • Invest in professional model photography

  • Use Nykaa’s campaigns (Nykaa Fashion Sale, Ethnic Week, Wedding Edit)

  • Monitor performance weekly through seller panel

  • Focus on return rates and customer reviews

  • Respond quickly to product queries or size issues
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