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Myntra

What is Myntra?

Myntra is one of India’s leading online fashion and lifestyle retailers. Founded in 2007 and later acquired by Flipkart in 2014, Myntra has become a top destination for fashion-forward consumers looking for clothing, footwear, accessories, beauty, and home products. Known for its massive selection, trusted brands, and frequent sales, Myntra has revolutionized how India shops for fashion online.

Platforms We Onboard & Manage:

1. About Myntra

Myntra is India’s leading fashion and lifestyle marketplace, owned by Flipkart. It hosts over 5,000+ brands across:

  • Ethnic and western wear
  • Footwear
  • Jewellery and accessories
  • Beauty and personal care
  • Innerwear, activewear, kidswear, and more

It is known for its curated, premium fashion positioning, making it ideal for aspirational, trend-driven brands.

2. Who Can Sell on Myntra?

You can list your brand on Myntra if you have:

  • A fashion/lifestyle product line (apparel, shoes, jewellery, accessories)
  • GST-registered business
  • A brand name or trademark
  • Products with proper packaging and barcodes
  • High-quality images with models (especially for apparel)
  • A supply chain capable of fulfilling orders on time

3. Documents & Requirements

Here’s what you need to apply

  1. GST Certificate

  2. PAN Card (Business/Proprietor)

  3. Current Bank Account Details

  4. Trademark Certificate / Brand Authorization Letter

  5. MSME Certificate (optional but helpful)

  6. Cancelled Cheque or Bank Proof

  7. Product Catalog (with images & prices)

  8. EAN/UPC Barcodes – Needed for inventory & listing

  9. Professional Product Images

  10. Company Profile / Brand Deck (recommended)

4. Myntra Business Models

1. Myntra Partner Portal (MPPA / Marketplace Model)

  • Myntra manages marketing, product shoot, and campaigns
  • Ideal for funded or scaling D2C brands
  • Higher brand visibility, but more control with Myntra

2. Myntra Studios / Brand Accelerator Model (Invite-only)

  • You upload your products and manage inventory
  • You ship products from your warehouse
  • Myntra handles logistics and customer service
  • Commission: 25%–45%, depending on category

5. Product Categories You Can List

  • Women’s Ethnic & Western Wear (sarees, kurtis, dresses)

  • Men’s Wear (shirts, tees, jackets, kurta sets)

  • Kidswear

  • Footwear (sports shoes, heels, flats)

  • Jewellery (silver, imitation, gold-plated)

  • Watches, Bags, Eyewear

  • Beauty & Personal Care (if brand approved)

6. How to Apply to Sell on Myntra

Option 1: Email

Send your application to: vendoronboarding@myntra.com

Include:

  • Register your interest
  • Wait for approval and follow-up by their category team
Option 2: Myntra Partner Portal

Visit: https://partners.myntra.com

  • Brand Name & Website / Instagram Handle
  • Product Catalog with MRP and selling price
  • Category you want to list under
  • Trademark / Authorization Letter
  • Intro note about your brand (USP, target audience)

7. Myntra Commission & Payout

  • Commission ranges from 25% to 45%

  • Payment is usually 15–30 days post-delivery

  • Packaging cost may be added (Myntra-branded packaging in some models)

  • Additional fees may apply for promotions, returns, and logistics

8. Product Image Guidelines

  • White background (for catalog view)

  • Model shots are mandatory for fashion/wearables

  • Front, back, side views + zoom-ins

  • No logos, filters, or props

  • Minimum resolution: 1000×1000 pixels

  • File type: JPEG/PNG

9. Packaging Guidelines

  • Must be neatly packed and tamper-proof

  • Include brand tags, size labels, barcodes

  • Outer packaging must follow Myntra’s instructions (in some cases, branded bags/boxes are required)

  • Include printed invoice copy in each order

10. What Happens After You Apply?

  • Your application is reviewed by Myntra’s team
  • If selected, you’ll be contacted by a category manager
  • They’ll discuss commercial terms, brand positioning, product suitability
  • You’ll get access to Myntra Partner Portal (MPPA)
  • Upload SKUs, images, stock, and start selling once approved
  • Orders are routed through the system and picked up via Myntra’s logistics

Pro Tips to Succeed on Myntra

  • Upload 20–30 of your best-performing SKUs to start

  • Use high-quality images with professional models

  • Respond quickly to customer reviews and returns

  • Offer attractive discounts during Myntra sales (EORS, Fashion Fest, etc.)

  • Monitor sales and use insights from the seller dashboard to improve performance
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