Blinkit

What is Blinkit?

Blinkit (formerly known as Grofers) is India’s leading quick commerce platform that delivers groceries, snacks, personal care, home essentials, and daily-use products in 10–20 minutes.

Founded in 2013, Blinkit rebranded and shifted to the ultra-fast delivery model around 2021–2022. It was acquired by Zomato in 2022 and now operates as a subsidiary focused on instant convenience retail.

Platforms We Onboard & Manage:

1. Who Can Sell on Blinkit?

Blinkit (formerly Grofers) is focused on ultra-fast delivery (within 10–20 minutes) and is ideal for:

2. Basic Documents & Requirements

GST Certificate – Mandatory
FSSAI License – Mandatory if you're selling food, beverages, or consumables
Business PAN Card – For taxation
Cancelled Cheque or Bank Proof – For settlement
Trademark Certificate or Brand Authorization Letter – Recommended
Product MRP labels – With ingredients, expiry, net content, etc.
Product Barcodes – EAN/UPC or SKU-based
SKU List with Pricing – Including MRP, margin, supply price
High-quality product images – White background, front/back view
Stock availability in Blinkit hub cities – For dark store model

To onboard as a Blinkit seller or supplier, you must have:

Product Name
Brand Name
Category/Subcategory (as per Blinkit)
Pack Size (e.g., 200g, 1L, 1pc)
MRP
Supply Price
GST %
Shelf Life (in months/days)
Barcodes (EAN/UPC/SKU code)
Product Description (short and benefits-based)
Ingredients (if applicable)
FSSAI No. (for food)

3. Blinkit Listing Format (What You’ll Need Per Product)

You can approach Blinkit in two ways:

✉️ Email (Direct Application)

Send your onboarding request to:
📧 vendor.onboarding@blinkit.com or brands@blinkit.com

Subject Line:
👉 “New Brand Onboarding – [Brand Name]”

4. How to Apply to Blinkit

Sometimes Blinkit category teams share a Google Form with new brands. You can request this through:

Blinkit Partner Form (If Available)

5. Blinkit Business Models

Inventory Model

You send your products to Blinkit’s warehouses (dark stores).

Blinkit stores, picks, packs, and delivers orders.

Ideal for most D2C and FMCG brands.

2. Just-in-Time (JIT) Model

You don’t send stock to Blinkit.

Orders are routed to you in real-time.

You dispatch immediately; Blinkit delivers.

Used for select items, slow-moving, or premium products.

7. Cities Where Blinkit Operates (2025)

You need to supply inventory to Blinkit warehouses in these cities.

Delhi NCR
Mumbai
Bengaluru
Pune
Hyderabad
Chennai
Ahmedabad
Jaipur
Chandigarh
Lucknow
Indore
Bhopal
Kolkata (select zones)

8. Product Image Guidelines

White background
Minimum 1000x1000 px
Front, back, side (optional)
Product must match label & packaging
File type: JPEG or PNG
No props or lifestyle backgrounds

9. Packaging Requirements

Pro Tips to Succeed on Blinkit

Start with your best 4–6 fast-selling SKUs
Offer combo packs or “Blinkit only” value packs
Keep inventory lean, replenish every 3–4 days
Push for banner placements or seasonal promotions
Use Blinkit orders to upsell on your website (via packaging inserts)
Track sell-through and optimize based on each city

Tools You’ll Need to Manage Orders (Once Live)

Access to Blinkit’s vendor portal or dashboard (given post-onboarding)
Excel-based inventory & stock movement tracker
WhatsApp or email contact with category manager
Packaging support (bubble wrap, printed boxes, etc.)
Optional: Delivery partner for hub-to-hub transfers (if not handled by Blinkit)

2.7k Positive Reviews

0 %

Improved Project

0 %

New Project

Hear from Our Satisfied Clients, Real Success Stories

Discover how businesses like yours achieved outstanding growth with Marko’s expert digital marketing solutions.

Emma Richard

CEO Nexatech

“Marko completely transformed our online presence! Their digital marketing strategies helped us double our revenue in just six months.”

David Mont

Marketing Director

“We’ve worked with many agencies before, but Marko stands out. Their data-driven approach and creative solutions gave us an edge over competitors.”

Sophia Lewis

Founder

“From SEO to paid ads, Marko nailed every aspect of our campaign. Our website traffic skyrocketed, and lead generation has never been better!”

James Peterson

COO, BrightWave

“Highly professional and results-oriented. Marko’s expertise in branding and content marketing helped us build a strong online identity.”

Stay Ahead in Digital Marketing

Get exclusive insights, trends, and strategies delivered straight to your inbox. Subscribe now!

Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

How long does it take to see results?

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Do you work with businesses of all sizes?

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Can I request a custom digital marketing package?

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

How do I know which service is right for me?

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

Do you provide monthly performance reports?

Yes. Every month, you’ll receive a clear and comprehensive report outlining progress, key metrics, and next steps.

+91 9001456769