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Website Development

Website Development Platforms

Websites today can be built on a variety of platforms depending on your goals, technical know-how, budget, and growth plans. Here’s a full breakdown of the most popular platforms used across industries, including their use cases and strengths.

Top Platforms & Campaign Types in Performance Marketing

Website Builders (No-Code / Low-Code Platforms)

These are beginner-friendly platforms designed for quick setup without writing code. Ideal for small businesses, portfolios, freelancers, and simple stores.

Wix

  • Drag-and-drop builder with lots of design flexibility
  • Great for service businesses, personal sites, and local shops
  • App marketplace for added features (e.g., chat, bookings)
  • Sleek, polished templates loved by photographers, designers, and creatives
  • All-in-one hosting, design, and blogging features
  • Ideal for brands focused on visual storytelling

Squarespace

  • Visual editor with custom code control (CSS/HTML exports)
  • Loved by designers and front-end developers
  • SEO-friendly and fast-loading; suitable for more advanced visual builds

Webflow

  • Budget-friendly, fast deployment
  • Limited design flexibility but perfect for quick launches
  • Basic features like contact forms, social links, and prebuilt templates

GoDaddy Website Builder / Zyro

  • Also drag-and-drop but built specifically for online stores
  • Great for D2C brands, dropshipping, and small businesses

Shopify (for e-commerce)

CMS Platforms (Content Management Systems)

Best for websites that require content management, plugins, SEO, or multi-user access. Suitable for blogs, service websites, and enterprise portals.
  • World's most popular CMS — powers over 40% of the internet
  • Completely open-source and customizable
  • Thousands of plugins (SEO, security, contact forms, galleries)
  • Works with WooCommerce for e-commerce

WordPress.org

  • Powerful CMS with more flexibility than WordPress but a steeper learning curve
  • Useful for complex content structures, multi-language sites

Joomla

  • Developer-first CMS with deep customization
  • Best suited for enterprise, education, or government websites

Drupal

  • Built specifically for large e-commerce stores
  • Supports thousands of SKUs, custom workflows, and advanced inventory control
  • Requires strong technical/developer support

Magento (now Adobe Commerce)

Custom-Coded Websites

For businesses that need full control, unique user experiences, or advanced backend logic. No templates — everything is built from scratch.

Use When:

Google Display Network (GDN)

GDN allows you to place visual banner ads across 2 million+ websites, blogs, and mobile apps.

Use Cases:

  • SaaS platforms, CRMs, ERPs, internal dashboards
  • Booking systems, learning management systems
  • Enterprise web applications

Ideal For

Frontend:

HTML, CSS, JavaScript (React, Angular, Vue)

Backend:

Node.js, PHP, Python (Django/Flask), Ruby on Rails

Database

: MongoDB, MySQL, PostgreSQL

Dev Tools:

GitHub, Docker, Postman, AWS, Netlify, Vercel

Tech Stack Examples:

  • You need a platform, dashboard, web application, or tool
  • You require integrations (CRM, APIs, payment logic)
  • You want scalability and performance

E-commerce Platforms

Designed for selling products or services online. They manage catalogs, inventory, checkout, and shipping.

Shopify

  • For small businesses or creators selling digital or physical products
  • Simple setup, ideal for selling courses, templates, or single products

Sellfy / Ecwid

  • For large-scale product businesses with advanced logistics
  • Supports B2B and B2C models with deep custom workflows

Magento (Adobe Commerce)

  • Scalable e-commerce for mid-size to large stores
  • Includes built-in SEO and marketing tools
  • Offers multi-channel selling (Amazon, eBay, Facebook)

BigCommerce

  • Best for WordPress users who want to sell products
  • Highly customizable with themes and extensions
  • Requires hosting and regular updates

WooCommerce (WordPress Plugin)

  • Cloud-based, plug-and-play e-commerce solution
  • App ecosystem for marketing, inventory, reviews, shipping
  • Secure, scalable, and beginner-friendly

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

  • Super simple one-page websites — great for personal bios or resume links
  • Affordable and mobile-friendly
  • Integrates with forms, embeds, and social media

Carrd

  • Best for designers, illustrators, and photographers
  • Connects directly with Adobe tools
  • Clean, professional layouts focused on project showcases
  • More design flexibility for creative resumes or portfolios
  • Add animations, custom layouts, password protection, and blogs

Wix / Squarespace / Webflow

  • Turn your Notion workspace into a public website
  • Quick and modern for documentation, wikis, personal portfolios
  • Great for techies, writers, and productivity geeks

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

  • Next.js + Sanity CMS
  • Gatsby.js + Contentful
  • Strapi + React

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

Best For:

  • Tech startups, performance-heavy sites, apps, JAMstack architecture
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