LinkedIn Ads

What Are LinkedIn Ads?

LinkedIn Ads are paid advertisements that appear on LinkedIn’s professional network, helping businesses reach decision-makers, professionals, and niche B2B audiences.

LinkedIn is especially effective for:

B2B lead generation/ High-ticket services/ Recruitment /Corporate training/ Event promotions/ SaaS marketing

Platforms We Onboard & Manage:

Who Should Register Under NSIC?

You should apply for NSIC registration if:

You own a Micro or Small Enterprise (MSE) under MSME
You manufacture goods or provide services that are required by government departments
You want to participate in government tenders and contracts
You have already obtained a valid Udyam Registration Certificate

Types of LinkedIn Ads

1. Sponsored Content (Feed Ads)

These are ads that appear directly in the user’s LinkedIn feed.

Single Image Ads: Promote with one image + text
Video Ads: Boost storytelling, product demos, testimonials
Carousel Ads: Swipeable cards to highlight multiple services or points
Event Ads: Promote upcoming webinars or events
Document Ads: Share downloadable PDFs or slides (e.g., case studies)

Best for: Awareness, engagement, website visits

2. Message Ads (Direct Inbox Ads)

Send personalized messages to users directly in their LinkedIn inbox.

Message Ads: Direct message with CTA button
Conversation Ads: Interactive messages with multiple CTA paths (like a chatbot)

Best for: B2B lead gen, downloads, event RSVPs

3. Text Ads (Right Sidebar Ads)

Simple ads that appear in the right column of LinkedIn on desktop.

Includes a short headline, one-liner, and small image/logo

Best for: Brand awareness on a budget

4. Dynamic Ads (Auto-Personalized Ads)

These pull user info (like name, profile pic, company) into the ad.

Follower Ads: Ask users to follow your page
Spotlight Ads: Drive traffic to your website or landing page
Content Ads: Promote a whitepaper, brochure, or freebie (via lead form)

Best for: Personalized engagement, employer branding

Benefits of LinkedIn Ads

1. Target High-Quality, Professional Audiences

Reach decision-makers, managers, founders, and CXOs
Target by job title, industry, company size, seniority, education, skills

2. B2B Lead Generation

LinkedIn is the #1 platform for B2B marketers
Generate qualified leads with higher conversion potential

3. Powerful Retargeting

Re-engage website visitors, video viewers, or past leads
Build custom audiences from LinkedIn profile actions

4. Account-Based Marketing (ABM)

Show ads only to specific companies or industries you want to target

5. Lead Gen Forms Built In

Use native LinkedIn forms that auto-fill user data
No need for an external landing page

6. Great for Recruitment

Attract top talent for job roles, internships, and hiring drives

7. Insightful Analytics

Get performance data on impressions, clicks, leads, industries, job titles, etc.

Requirements for Running LinkedIn Ads

1. LinkedIn Company Page

You must have a LinkedIn business page to run ads

2. LinkedIn Campaign Manager Account

Create one at: https://www.linkedin.com/campaignmanager/

3. Ad Creative Assets

Image or video (high-res, professional)
Clear copy (headline, description, CTA)
For lead ads: form fields and questions

4. Target Audience Details

Job titles, companies, industries, skills, seniority
Location or region
Optional: Custom audiences (based on CRM or website visits)

5. Landing Page or Lead Form

Either link to your website OR use LinkedIn’s built-in lead form

6. Budget

Recommended minimum: ₹500–₹1,000/day
Cost-per-click (CPC) is higher than Meta, but more qualified leads

Tips for LinkedIn Ad Success

Keep text professional but conversational
Use case studies, whitepapers, or lead magnets
Videos under 30 seconds perform better
Always A/B test creative + targeting
Use retargeting + lookalike audiences for scale
Prioritize desktop-optimized creatives (many LinkedIn users are on desktop)
Follow up LinkedIn leads with email or WhatsApp automation

E-commerce Platforms

Designed for selling products or services online. They manage catalogs, inventory, checkout, and shipping.

Shopify

Sellfy / Ecwid

Magento (Adobe Commerce)

BigCommerce

WooCommerce (WordPress Plugin)

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

Carrd

Wix / Squarespace / Webflow

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

Best For:

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