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Performance Marketing

  • Our Expertise

What is Performance Marketing?

Performance Marketing is a data-driven digital strategy where advertisers pay only when a specific action takes place — such as a click, lead, sale, app install, or engagement. Unlike traditional advertising, where costs are based on impressions or ad placements, performance marketing focuses on measurable results and ROI. It combines creative messaging, audience targeting, analytics, and real-time optimization to drive conversions, not just visibility.

Top Platforms & Campaign Types in Performance Marketing

Here’s an in-depth breakdown of the most commonly used performance marketing platforms and their campaign structures:

Meta Ads (Facebook + Instagram)

Meta is one of the most powerful performance platforms for lead generation, e-commerce sales, and brand engagement.

Campaign Objectives:

  • Awareness: Brand Awareness, Reach
  • Consideration: Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages
  • Conversion: Conversions (Sales), Catalog Sales, Store Traffic
  • Static Image Ads
  • Carousel Ads
  • Reels & Stories Ads
  • Lead Form Ads (native, no website needed)
  • Collection Ads (for e-commerce with product feed)
  • WhatsApp Ads (direct to chat)

Key Campaign Formats:

  • Deep audience targeting (interests, behavior, custom/lookalike)
  • Visual storytelling for impulse buyers
  • Excellent for retargeting and full-funnel marketing

Why Meta Ads Work:

Google Ads

Google Ads are great for high-intent traffic — your ad shows when someone is actively searching for your product or service.

Main Campaign Types:

Search Campaigns

Text ads that appear on Google search results based on keywords.

Shopping Campaigns

Product-based ads showing product image, price, and website — ideal for e-commerce.

Display Campaigns

Image/banner ads across websites in Google’s network (GDN).

Video Campaigns (YouTube Ads)

Skippable, non-skippable, bumper ads shown on YouTube.

Performance Max Campaigns

All-in-one automated campaigns across Search, Display, YouTube, Shopping, and Gmail.

App Campaigns

Promote mobile apps across all Google platforms.

  • High buying intent
  • Keyword-based targeting
  • Rich tracking (via Google Analytics, conversion tags)
  • Precise bidding strategies (manual, automated, ROAS-based)

Why Google Ads Work:

YouTube Ads (via Google Ads)

YouTube Ads are ideal for video storytelling, brand launches, or product education — especially if you want top-funnel visibility or to retarget users.

Ad Types:

Skippable In-Stream Ads

Skippable In-Stream Ads – Play before/during videos; user can skip after 5 seconds

In-feed Ads

Appear in YouTube search and homepage feeds

Non-Skippable In-Stream Ads

Non-Skippable In-Stream Ads – Force-play for 15 seconds

Bumper Ads

6-second non-skippable ads, great for awareness

  • Massive audience reach
  • Strong brand recall
  • Powerful when paired with remarketing from Google Display or Meta

Why YouTube Ads Work:

Google Display Network (GDN)

GDN allows you to place visual banner ads across 2 million+ websites, blogs, and mobile apps.

Use Cases:

  • Low-cost impressions
  • Visual placements across relevant sites
  • Easy remarketing setup

Why GDN Works:

  • Responsive Display Ads
  • Uploaded Banner Ads
  • Dynamic Remarketing Ads (for e-com)

Formats:

  • Retargeting website visitors
  • Building brand recall
  • Driving traffic at low CPC
  • Promoting seasonal offers

LinkedIn Ads

Perfect for B2B businesses, service providers, coaches, and high-ticket programs.

Campaign Objectives:

  • Accurate job-based targeting (title, company, industry)
  • High-quality B2B leads
  • Especially effective for webinars, whitepapers, and SaaS

Why LinkedIn Ads Work:

  • Sponsored Content (single image, carousel, video)
  • Message Ads (InMail)
  • Lead Gen Forms (in-platform)
  • Text Ads & Spotlight Ads (sidebar ads)

Ad Types:

  • Website Visits
  • Engagement
  • Video Views
  • Lead Generation (native forms)
  • Website Conversions
  • Job Applicants

TikTok Ads

Pinterest is a strong platform for visual discovery, often used for lifestyle, décor, fashion, food, and DIY content.

Campaign Types:

  • High purchase intent among women and millennials
  • Long content shelf-life
  • Ideal for evergreen pins and inspiration-led buying

Why Pinterest Ads Work:

  • Awareness
  • Video Views
  • Traffic
  • Conversions
  • Shopping Ads

Pinterest Ads

TikTok offers massive potential for viral visibility and impulse-based conversions, especially for Gen Z & young millennials.

Campaign Objectives:

  • High engagement
  • Organic-feel ads perform better
  • Good for mobile-first brands and creators

Why TikTok Ads Work:

  • In-Feed Video Ads
  • Spark Ads (boost creator content)
  • TopView Ads
  • Branded Hashtag Challenges
  • Lead Form Ads

Ad Types:

  • Reach
  • Traffic
  • App Installs
  • Video Views
  • Conversions
  • Lead Generation

Affiliate & Influencer Performance Campaigns

Instead of paying upfront, you reward partners only when they generate results (CPL – Cost per Lead, CPS – Cost per Sale).

How it Works:

  • D2C brands with good profit margins
  • Brands exploring influencer partnerships with ROI accountability

Best For:

  • Share unique tracking links or codes
  • Set commission per lead/sale
  • Monitor via affiliate platforms or UTM links

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Results-Driven Campaigns

Focused on reach, engagement, and ROI

Tailored Strategies

No one-size-fits-all, we build for your brand

Dedicated Team

Experts in every platform you use

Analytics & Insights

Make smart decisions with real data

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  • Frequently Asked Questions

Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

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