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On-Page & Off-Page SEO

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. SEO is divided into two major categories:

  • On-Page SEO – What you do on your website

  • Off-Page SEO – What happens outside your website (mainly backlinks & branding)

Together, they help boost organic rankings, drive traffic, and improve your website’s authority and trust.

Platforms We Onboard & Manage:

What is On-Page SEO?

On-Page SEO involves optimizing the content and structure of your own website to make it more visible and relevant to search engines.

Think of it as everything within your control on your website — keywords, speed, meta tags, content, etc.

What is Off-Page SEO?

Off-Page SEO involves activities outside your website to build its reputation and authority. The main focus is getting quality backlinks and mentions across the internet.

It’s like building your brand’s reputation and trustworthiness from other sites.

Types of On-Page SEO

  • Keyword research & placement

  • Internal linking

  • Content depth and readability

  • Image optimization (alt text, size)

1. Content Optimization

  • Title tags

  • Meta descriptions

  • Header tags (H1, H2, H3)

  • Schema markup

2. HTML Tag Optimization

  • SEO-friendly URLs

  • Short, readable, and keyword-based

3. URL Structure

  • Your site should work smoothly on phones and tablets

4. Mobile Responsiveness

    • Use caching, CDN, optimized images

    Remove unused scripts/CSS

5. Page Speed Optimization

  • Clear navigation

  • Fast-loading layout

  • Clean design

6. User Experience (UX)

  • XML sitemap

  • Robots.txt file

  • Canonical tags

  • No broken links or duplicate content

7. Technical SEO (Part of On-Page)

Types of Off-Page SEO

1. Backlink Building
  • Getting links from other high-authority websites

  • Includes guest blogging, PR links, outreach, etc.

2. Social Media Engagement
  • Sharing content on platforms like Instagram, LinkedIn, Facebook

Increasing brand mentions
3. Local SEO (Citations & Listings)
  • Optimizing Google My Business (GMB)

Listings on Justdial, IndiaMart, Sulekha, Yelp, etc.

4. Online Reviews
  • GMB, Facebook, Trustpilot, product reviews

  • Helps build trust and local relevance

5. Influencer Marketing & Brand Mentions
  • Collaborations that generate links or mentions

Useful for D2C and niche brands

6. Forum & Community Marketing
  • Engaging in relevant forums like Reddit, Quora, or niche communities

Add value and build profile links

Requirements for Effective SEO

For On-Page SEO
  • SEO plugin (like Yoast SEO for WordPress or Smart SEO for Shopify)

  • Clear keyword strategy (long-tail + short-tail keywords)

  • Optimized product/service pages

  • SEO-optimized blogs with headings, links, meta info

  • Proper image sizing and alt tags

  • Sitemap submitted to Google Search Console

  • Website speed optimization (via GTMetrix, PageSpeed Insights)

  • Internal linking plan (to keep visitors moving across your site)

  • Structured data (schema for products, ratings, FAQs, etc.)

For Off-Page SEO
  • Link-building strategy (guest posts, HARO, niche directories)

  • Google My Business profile fully filled

  • Social media profiles active and optimized

  • Online listings (NAP consistency – Name, Address, Phone)

  • Regularly published content on 3rd-party platforms

  • Positive customer reviews

  • Partnerships or PR mentions

  • Competitor backlink analysis tools (Ahrefs, SEMrush, Ubersuggest)

Pro Tips for Success

  • Always start with On-Page SEO — even the best links won’t help a weak site

  • Keep your content helpful, unique, and updated regularly

  • Focus on quality over quantity for backlinks

  • Use tools like Google Search Console, Ubersuggest, and Screaming Frog for audits

  • Combine SEO with content marketing and social sharing

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.

Behance / Adobe Portfolio

Carrd

Wix / Squarespace / Webflow

Notion + Super.so / Potion.so

Hybrid & Headless Platforms (Advanced)

Ideal for fast-loading, app-like websites where frontend and backend are decoupled.

Examples:

These allow developers to build lightning-fast websites with dynamic content while maintaining a CMS experience for editors.

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Hear from Our Satisfied Clients, Real Success Stories

Discover how businesses like yours achieved outstanding growth with Marko’s expert digital marketing solutions.

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Emma Richard

CEO Nexatech

“Marko completely transformed our online presence! Their digital marketing strategies helped us double our revenue in just six months.”

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David Mont

Marketing Director

“We’ve worked with many agencies before, but Marko stands out. Their data-driven approach and creative solutions gave us an edge over competitors.”

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Founder

“From SEO to paid ads, Marko nailed every aspect of our campaign. Our website traffic skyrocketed, and lead generation has never been better!”

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James Peterson

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“Highly professional and results-oriented. Marko’s expertise in branding and content marketing helped us build a strong online identity.”

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Got Questions? We’ve Got Answers.

What services does Marko offer?

We specialize in digital marketing, including branding, social media management, content strategy, paid ads, and analytics-driven campaigns.

While some channels like paid ads offer quicker results, most strategies (like content and SEO) show steady growth within 3–6 months.

Yes! We collaborate with startups, SMEs, and enterprise-level companies across various industries.

Absolutely. We tailor our services to fit your business goals, budget, and timeline.

During our initial consultation, we’ll assess your current strategy and recommend the best path forward based on data and goals.

Yes. Every month, you’ll receive a clear and comprehensive report outlining progress, key metrics, and next steps.