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SWIGGY INSTAMART

What is Swiggy Instamart?

Swiggy Instamart is Swiggy’s ultra-fast grocery and essentials delivery platform. It delivers items within 10–30 minutes via a dark store model. Ideal for FMCG, D2C, and daily use products, it helps brands reach urban customers with instant delivery.

Platforms We Onboard & Manage:

1. Who Can Sell on Instamart?

You can sell on Instamart if your brand offers:

Perfect for D2C brands with shelf-ready inventory looking to scale fast in Tier 1/2 cities.

Basic Documents & Requirements

To onboard, you’ll need:

Instamart’s Business Model

Swiggy Instamart uses a dark store/inventory-led model, which means:

  • You send stock to Swiggy’s warehouses in specific cities.

     

  • Swiggy stores and manages the products.

     

  • Orders are fulfilled from the nearest dark store and delivered by Swiggy.

You don’t need to manage delivery or logistics — just supply the stock on time.

5. How to Apply to Swiggy Instamart

You can apply by emailing the Swiggy team:

📧 Email ID: brands.instamart@swiggy.in
📧 Alternate: listing.instamart@swiggy.in

Portfolio & Resume Platforms

Great for freelancers, artists, consultants, and job seekers who want to showcase their work in a minimalist, scroll-based layout.
  • Product Name

  • Brand Name

  • Pack Size (e.g., 250g, 1L, 1pc)

  • MRP

  • Supply Price

  • GST %

  • Shelf Life

  • Ingredients (if applicable)

  • Barcode (EAN/UPC)

  • FSSAI Number (if food)

  • Product Description

  • 2–3 product images (on white background)

Product Categories Accepted

  • Chips, cookies, protein bars, ready-to-eat

  • Tea, coffee, milk, juices

  • Skincare, shampoo, soap, razors

  • Sanitary pads, toilet paper, tissues

  • Dishwash, floor cleaner, mops

  • Baby wipes, diapers, baby food

  • Dog food, cat litter, treats

Cities Where Swiggy Instamart Is Active

    • Delhi NCR

    • Mumbai

    • Bengaluru

    • Hyderabad

    • Chennai

    • Pune

    • Kolkata

    • Ahmedabad

    • Jaipur

    • Chandigarh

    • Lucknow

…and expanding rapidly in other Tier 1/2 cities.

You’ll need to supply stock to Instamart hubs in these cities to be listed there.

Packaging Requirements

  • Must be clean, sealed, and tamper-proof

  • MRP, expiry date, ingredients, FSSAI number (if food) must be printed

  • Barcode label should be visible

  • Pack size and net content must be mentioned clearly

  • Avoid fragile, leaking, or poorly packed items

Pro Tips to Succeed on Instamart

  • Start with your best 4–6 fast-moving SKUs

  • Focus on impulse-buy categories (small packs, ₹99–₹249 range)

  • Offer launch discounts or combos to boost visibility

  • Use strong packaging and highlight USPs (e.g. “no added sugar”, “eco-friendly”, “handmade”)

  • Keep stock filled weekly at Instamart hubs to avoid delisting

  • Build relationship with category managers for promotions

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